Inspire Property Experts Spain
Real Estate . Website Design
Real Estate . Website Design
The firm was undergoing a full rebrand and needed a new landing page that matched the quality and authority of their repositioning — a page that could convert high-intent international buyers and stand as a credible first impression for a premium, trust-based service.
Who Inspire is and what was at stake
Inspire Property Experts is a Barcelona-based buyer agent firm with over 13 years of experience helping international buyers navigate Spain's complex property market. Unlike traditional real estate agents who represent sellers, Inspire works exclusively on the buyer's side — providing end-to-end guidance from market analysis and property search through to legal due diligence, negotiation, and post-purchase support.
Why the old site was failing the brand
The existing website was built for a different era of the business. It had a long, unwieldy questionnaire as the primary lead capture mechanism — a Google Form that created significant friction exactly at the moment a prospective buyer was ready to make contact. The visual design didn't reflect the firm's standing as an award-winning, internationally recognized buyer agent. And the content structure didn't guide visitors through the trust-building narrative needed for a high-value, complex purchase decision.
Who lands on this page
The primary visitor is an international buyer — typically from Northern Europe, the US, or the Middle East — considering a property purchase in Barcelona, Costa Brava, or Sitges. They are high-income, educated, and skeptical. They've likely done research, may have encountered scams or opaque dealings in the Spanish market, and are looking for a firm they can genuinely trust. The page needed to speak to 40+ nationalities without losing the premium, personalized feel.
What I designed and built
I was responsible for designing the complete landing page and building it in Framer — from translating the new brand identity into a page layout through to the live production site. The work spanned both visual design and front-end implementation.
The visual shift
The most visible transformation was the overall design language — from a generic, dated layout to a considered, premium editorial experience aligned with the rebrand.
Reflection
Designing for a high-trust service is different to designing a product. The visual decisions are inseparable from the business ones — every section answers a question a skeptical buyer is silently asking.
This project stretched me across the full stack of what a designer can own — copywriting strategy, information architecture, visual design, and Framer development. Working directly within an active rebrand meant understanding the brand deeply enough to make decisions the client hadn't specified, and defending them. The form redesign in particular was a clear reminder that the best UX decisions are often the ones that remove something, not add it.
